Social media is all about authentic, human-to-human interactions. So what do you do when those interactions are being faked, and even worse, scaling, spreading unverified information at rates the platforms can’t control?
Never has the topic of social media’s impact on politics had such a sharp focus — and it’s only going to continue to increase. The role social media had in the 2016 election is under close scrutiny, and while it may not immediately impact many brands, the longer-term effects are something all brands need to be aware of as they shape social strategies moving forward.
Despite what you might have heard, Snapchat isn’t dead. In fact, this is the beginning of a major shift that will bring Snap users more value than ever. Snap, Inc. has plans to overtake major television networks with content that is authentic, raw, uninterrupted and straight from the source. And where the eyeballs go, so does the money.