As association meeting planners know, annual meetings are incredibly important to the strength, stability and vibrancy of an organization. These events unify members around the organization’s mission, spread knowledge across regions and foster a strong sense of community within the industry. Meeting planners are under incredible pressure to create the perfect environment and experiences to facilitate this important activity, often with limited resources and growing expectations.
Just like social media, event planning relies heavily on understanding ever-changing consumer preferences and behaviors. In order to make the best recommendations for clients in the event space, beyond examining platform updates and algorithm shifts, it’s important to evaluate broader cultural shifts and audience behaviors to anticipate the best way to deliver a strong message, while of course, ensuring those messages break through the noise.
In 2019, organizations across the board, from non-profit to high-tech, will undoubtedly continue their focus on hosting meetings and conventions. In-person events are still the most effective means to gather like-minded individuals to rally around a mission, share knowledge, and build strong networks. However, event professionals are under even more pressure to deliver unforgettable experiences, whether planning large, annual conventions or smaller, niche meetings. In addition to education, information and networking prospects, attendees also expect unique activities and venues, wellness opportunities and destination-specific cultural elements.