Social media is the new travel agent. Explorers are finding destination inspiration, planning trips and booking getaways all on their favorite platforms. What was once a linear travel marketing path, is suddenly circular, offering new touch points for brands.
Social media gives brands the opportunity to tell their story across multiple touch-points. Developing a compelling narrative ensures that audiences are connecting and engaged with your brand throughout their consumer journey. We have five tips to help successfully shape your brand’s narrative on social.