Social Media

Culture: Leveraging Social Media When Your Competitor is Amazon

Culture: Leveraging Social Media When Your Competitor is Amazon

Tradeshows are typically targeted to an older audience who haven’t fully embraced social marketing, and in some cases, understand how it works. Well, this was the industry I was thrown into. My job was to move tradeshows onto social media and do it successfully.

Insights: Social Media’s Impact on Corporate Event Marketing

Insights: Social Media’s Impact on Corporate Event Marketing

As association meeting planners know, annual meetings are incredibly important to the strength, stability and vibrancy of an organization. These events unify members around the organization’s mission, spread knowledge across regions and foster a strong sense of community within the industry. Meeting planners are under incredible pressure to create the perfect environment and experiences to facilitate this important activity, often with limited resources and growing expectations.

Insights: Stop Rolling Your Eyes at Social Media Influencers

Insights: Stop Rolling Your Eyes at Social Media Influencers

The word "authenticity" has reached its pinnacle in the social media space. Of course, consumers and hospitality brands both want content to feel warm, adventurous and welcoming, but with today’s influencer-heavy reliance, defining the term has become more and more difficult.

Insights: Using Social Media Trends to Build Brand Loyalty

Insights: Using Social Media Trends to Build Brand Loyalty

Social media is crowded. With 6 billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. It might sound strange, but think of the many photos of your niece’s first steps or best friend’s engagement crowding your timeline. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?