Social media bots are made up of algorithms optimized for social media platforms. Social bots work through an account from which they can like, comment, share and follow. Both helpful and detrimental, social bots present a double-edged sword for social media marketers.
As association meeting planners know, annual meetings are incredibly important to the strength, stability and vibrancy of an organization. These events unify members around the organization’s mission, spread knowledge across regions and foster a strong sense of community within the industry. Meeting planners are under incredible pressure to create the perfect environment and experiences to facilitate this important activity, often with limited resources and growing expectations.
Social media is crowded. With 6 billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. It might sound strange, but think of the many photos of your niece’s first steps or best friend’s engagement crowding your timeline. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?