Tradeshows are typically targeted to an older audience who haven’t fully embraced social marketing, and in some cases, understand how it works. Well, this was the industry I was thrown into. My job was to move tradeshows onto social media and do it successfully.
As association meeting planners know, annual meetings are incredibly important to the strength, stability and vibrancy of an organization. These events unify members around the organization’s mission, spread knowledge across regions and foster a strong sense of community within the industry. Meeting planners are under incredible pressure to create the perfect environment and experiences to facilitate this important activity, often with limited resources and growing expectations.
There’s little doubt social media influencers have a tremendous impact on marketing products. From makeup, fashion and beauty, to travel and everyday consumables, influencers are a tremendously effective means of targeting large and niche audiences, with strong engagement, and eventual increase in sales figures.
Social media is crowded. With 6 billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. It might sound strange, but think of the many photos of your niece’s first steps or best friend’s engagement crowding your timeline. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?