Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.
Having a successful food or beverage social account is more than just taking a decent picture and paring it with a witty caption. To avoid becoming another “fad” it’s important to know what practices work best for your brand, what is visually appealing and what will make you stand out from the rest.
In a world where social has taken over our lives, believe it or not, there is a limit to how often a business should be posting. Receiving the engagements that you are looking for goes beyond posting all-day, everyday. It involves tactically choosing the right platforms, getting to know your audience and knowing when you’re publishing too much for a social platform.