Social media bots are made up of algorithms optimized for social media platforms. Social bots work through an account from which they can like, comment, share and follow. Both helpful and detrimental, social bots present a double-edged sword for social media marketers.
In a world where social has taken over our lives, believe it or not, there is a limit to how often a business should be posting. Receiving the engagements that you are looking for goes beyond posting all-day, everyday. It involves tactically choosing the right platforms, getting to know your audience and knowing when you’re publishing too much for a social platform.