After a rough start to 2018, influencer marketing faces growing scrutiny. From harsher vetting techniques to new payment models, we check in on five key trends and ask the tough question: What happens after everyone becomes an influencer?
Influencers are leveraged by brands for both their creative value and loyal following. They can boost a brand’s image as their loyal followers place an extraordinary amount of trust in endorsements. When brands and influencers pair up, they produce the perfect storm for social media success. Influencers are not just the future of marketing — they are a new arm of distribution.