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Insights: 2018 Influencer Marketing Trends, Mid-Year Report

Insights: 2018 Influencer Marketing Trends, Mid-Year Report

After a rough start to 2018, influencer marketing faces growing scrutiny. From harsher vetting techniques to new payment models, we check in on five key trends and ask the tough question: What happens after everyone becomes an influencer?

Insights: 3 Lessons on Influencer Marketing In The First Half of 2018

Insights: 3 Lessons on Influencer Marketing In The First Half of 2018

Influencer marketing has had a rocky start to 2018. But bad press doesn’t mean you should abandon ship. Here are three takeaways from a recent string of negative influencer publicity to help you avoid making similar mistakes in your own programs.

Strategy: 8 Influencers You Need to Know

Strategy: 8 Influencers You Need to Know

Influencers are leveraged by brands for both their creative value and loyal following. They can boost a brand’s image as their loyal followers place an extraordinary amount of trust in endorsements. When brands and influencers pair up, they produce the perfect storm for social media success. Influencers are not just the future of marketing — they are a new arm of distribution.