With over a 100 million people watching Vines on a monthly basis, including a billion loops per day, it would have been easy for the six-second video app to keep things status quo. In the world of social media where change is the only constant, platforms must continuously adapt in order to stand out amongst the crowd – which is exactly what Vine did this August. After announcing loops in early July, which reveal the number of times a video has looped inside the app as well as embeds across the Web, Vine made another splash this summer by rolling out a plethora of much-anticipated additions to their product in an effort to stay ahead of their primary competitor, Instagram.
The Wait Is Over.
Added to Vine’s already growing repertoire is the ability to import video straight from your phone (finally!!), edit quicker and with more precision, a new torch feature ideal for low-light settings, and a built-in level to ensure optimal accuracy when creating stop-motion Vines. Looking for slow-motion video? Vine included that too for iPhone 5s users. As usual, this update is iOS-only for the time being.
Six Seconds? No Problem.
Stories have been creatively shared in six-second increments since the app’s inception 20 months ago, but these new features provide endless opportunities for brands to take their social game to a whole other level. Everyone is on (and will continue to be on) Facebook, Twitter, and Instagram, but to truly set your brand apart from the pack, the time to venture out into uncharted waters is now. Why not Vine?
Six seconds. What many felt as a restriction has now turned into an inspiration for artists all around the world.
“I don’t see it as a limitation,” Dylan Blau, a Vine-famous stop-motion animator, told Mashable in March. “The six-second rule forces me to think outside the box. It also gets me to be creative. The short length motivates me to try make my videos loop perfectly. Also, I don't think I would have started creating stop-motions if they had to be longer than six seconds. Each one would take way too much time.”
Vine’s time constraint has another benefit. With attention spans shrinking at a rapid pace, the onus to deliver high-quality content, in a short amount of time, is being placed at a premium. Not to mention their videos automatically play when hovered over, compared to Instagram where users must click a tiny play button in the right hand corner. Can you believe how silly that sounds? But it’s the truth. An extra click may be the difference between your video being played or getting lost amongst Instagram’s never-ending scroll.
Are you getting creative with Vine yet? Share your best videos with @sparkloft and we will feature them in our next Vine blog series.