There’s little doubt social media influencers have a tremendous impact on marketing products. From makeup, fashion and beauty, to travel and everyday consumables, influencers are a tremendously effective means of targeting large and niche audiences, with strong engagement, and eventual increase in sales figures.
Influencer marketing’s explosive rise resulted in the destruction of one of its hallmark values: authenticity. However, it’s social media stars themselves who might be our only hope to bring the “real” back to influencer marketing in 2019. We break down five influencer trends for the new year that hint at a positive upswing.
Influencer marketing is so successful because it’s a means for brands to interact with specific audiences in an authentic way through advocates that consumers trust. Virtual influencers are emerging as the new social media celebrity, bringing up issues in transparency and authenticity in how brands work with them.