Social media bots are made up of algorithms optimized for social media platforms. Social bots work through an account from which they can like, comment, share and follow. Both helpful and detrimental, social bots present a double-edged sword for social media marketers.
Twitch is one of the largest live-streaming platforms in recent years. It has since evolved from its gamers-only beginnings to reaching new audiences as it becomes more mainstream. In general, consumers desire more authentic and interactive experiences with brands they love, so Twitch seems to be the next big opportunities for marketers.
After dozens of scandals over the last year, Facebook presented a privacy-focused F8, pushing its “meaningful connections” message again with Groups, Events and Messenger at the center. Instagram continues to be the darling of the company’s app suite, moving ahead with shopping and testing the removal of likes from public view.