It’s not enough to integrate video into your content strategy. For brands looking to create the biggest impact and leave consumers with a lasting impression, they need to focus on aligning innovative video formats to specific marketing channels.
Having a successful food or beverage social account is more than just taking a decent picture and paring it with a witty caption. To avoid becoming another “fad” it’s important to know what practices work best for your brand, what is visually appealing and what will make you stand out from the rest.
In a world where social has taken over our lives, believe it or not, there is a limit to how often a business should be posting. Receiving the engagements that you are looking for goes beyond posting all-day, everyday. It involves tactically choosing the right platforms, getting to know your audience and knowing when you’re publishing too much for a social platform.
Finding the right candidates to fill open roles at your company is tough and when the competition is fierce, it’s important to be efficient and creative. This is where social media can help. With everything from employee advocacy to media strategies, platforms like Facebook, Instagram and LinkedIn can deliver the right candidates to you with one click.