The Results

The microsite received more than 7,500 visits in its first day and concluded the three-week campaign with more than 35k active users who spent an average time of 2 minutes and 36 seconds on the site.

Visitors produced nearly 45k video views on the ten campaign videos, completed more than 27k entry forms and shared the campaign via social and email more than 5,100 times. Additionally, more than 6,100 entrants signed-up to receive emails from KLM and 4,300 participants visited directly after engaging with the campaign.

Additionally, KLM’s Pack Your Bags campaign was promoted by both media outlets and travel bloggers, including The Blonde Abroad, Adventurous Kate, Expert Vagabond, LandLopers and Y Travel Blog.