The Campaign

Sparkloft designed the #MeetSouthAfrica: Madiba’s Journey influencer campaign to bring the app experience to life while expressing the meaningful nature of a trip to South Africa. To do so, the program identified four U.S. influencers to trace Mandela’s footsteps across South Africa and explore the destination through their unique cultural lenses—style (@BlakeVond), design (@Dabito), travel (@CestChristine), and yoga/wellness (@GypsetGoddess).