Through each of the phases, we were able to exceed expectations and reach the overall campaign objectives through social media efforts. The following results were achieved…
During phase one, Travel Oregon’s Facebook community grew more than 26k fans, Twitter by more than 6k followers, and Instagram by nearly 8k followers. Finally, the campaign generated 1.1 million views on YouTube, which was a 70% increase in views compared to the same time period in 2013.
During phase two, Travel Oregon’s Facebook community grew by nearly 15k fans, Twitter by more than 3.5k. Additionally, #traveloregon was used 45k on Instagram alone, a 307% increase compared to prior to the campaign.
During phase three, Travel Oregon’s Facebook community grew by more than 26k fans. The sweepstakes generated more than 43k votes, received more than 28k entries and generated 28k+ email subscribers for Travel Oregon and its partners.