The Execution

The Winter campaign involved photo, video and 360 shoots across the state, and as part of this planning, additional resources were used to research, scout locations and test connectivity. 

Locations were chosen based on their correlation to key stories running during the campaign, natural beauty and connectivity. 

Live Streams were typically run mid-afternoon on weekdays in a bid to capture an audience that needed an escape from the work day.

Take an Oregon Moment of Zen for yourself: