The Campaign

While researching the Japanese market, Sparkloft’s team uncovered a hot trend in Japan – Kawaii Cooking (Tiny Foods). Created in Japan, these videos have wildly high engagement and views showcasing tiny foods being created and plated. To showcase Oregon’s unique and diverse culinary scene, Sparkloft recommended a Tiny Foods social media series that would focus on cooking tiny food for each of the seven regions of Oregon. The team utilized in-market research to determine what foods Japanese audiences would likely be most interested in.