You’ve heard it before: content is king. But I beg to differ.
Sure, kings are influential and all, but at the end of the day they take off their fancy headwear and binge on Netflix until they fall asleep just like the rest of us. (Probably.) Content is really more like a wise old sorcerer: all-powerful and infinitely more interesting and mysterious. You can’t boil exactly how it works down to a science, but when it does work, magic happens.