The social media landscape is changing at a nearly unprecedented pace. If you’ve spent time on any one of your favorite platforms lately you’ve seen more videos, ads, buy buttons, lead generation cards, sponsored content, and click-bait than ever before.
What does it mean? Social media platforms are clearly trying to monetize, and therein lies a challenge: Users are more fickle than ever, and companies are afraid of alienating them. Because of this, permanent changes in our social feeds have been intentionally subtle and will continue that way. What will our feeds look like in the next 6 months? Here are a few things to expect: