The social media world is buzzing with excitement about the new social platform called Ello (currently invite only), which the media have dubbed the Facebook-killer.
Yes, Ello is nice to look at thanks to its simplistic design.
Yes, Ello lets you use any name you like, unlike Facebook which demands you use your real name.
Yes, Ello is ad-free and thus does not treat you– in their words – like a “product that is bought and sold.”
But who cares?