So, you’ve learned the basics of influencer marketing and you’ve learned how to find and lock down the right influencers for your brand. Now let’s talk about how to get your influencers to execute great content for your brand.
It’s tempting to say to your influencers, “Go forth, and be amazing,” but that would be like giving a newly licensed teenager the keys to your brand new car. It could be fine, or it could be really bad.
Set your influencers up for success, and you set your influencer program up for success, too. Here’s how: