On a rainy Tuesday, I figured if I was going to write about ad blocking, I should probably try it out for myself. Even Googling “Adblock Plus” made me feel a little uneasy. But with one click of a button it was installed, and I was presented with a cleaner version of the web. No more pop-up ads; no more ads lined up and down the side of the page. My screen was an uncluttered version of a previously chaotic experience.