Web3 represents a rejection of the broken promises of Web2 social media platforms and offers new possibilities for brands. While challenges exist, embracing decentralization, learning from creators, and getting hands-on in this uncharted frontier can unlock exciting opportunities for brands in Web3.

Users are increasingly relying on social media for information that search engines can't deliver, challenging both Big Social and Google. Brands must adapt to excel in this user-driven search era.

Community-led platforms prioritize user control and natural engagement, countering algorithm-driven content. As mainstream social media leans toward passive consumption, users seek authentic connections in spaces reminiscent of early social media.

With kids back to school, football on TV, and less than two months until Thanksgiving, how will the summer travel boom (and bust) influence fall tourism patterns? Find out our 2022 fall traveler predictions and what it means for destination marketing.

Enthusiasm for travel has risen simultaneously with the rise of remote work. As a result, adding a few extra vacation days to work from a travel destination will become more of the norm, flipping the script on "life-work" balance. Find out more about the Bleisure Pursuit mindset and what it means for destination marketing.

A new world of travel has emerged. As we predicted in our Spring Traveler Mindset Report, travelers aren't only planning trips to new destinations but also prioritizing their passions or hobbies for their next excursion. Learn the three ways this trend prediction is ringing true and how to market travelers through their emotional drivers.

More than 50 million people worldwide consider themselves, “creators.” But what distinguishes someone as a creator? And if all influencers are creators, are all creators influencers?