Community-led platforms prioritize user control and natural engagement, countering algorithm-driven content. As mainstream social media leans toward passive consumption, users seek authentic connections in spaces reminiscent of early social media.
Industry-leading creative agency redefines its identity as community builders and embraces the evolution of the social media landscape.
Discover the latest insights from the Destinations International 2023 Annual Conference, where our team explored the intriguing world of Artificial Intelligence, destination stewardship, and accessibility in tourism marketing.
Our latest research report delves into The Future of Social, unveiling four defining themes shaping this ever-evolving landscape. In this article, we explore the first theme, "Broadcast Social," and its implications for brands in the present.
We won’t spend much time making decisive predictions about VR, the metaverse, or the next big Web3 platform. With numerous possibilities ahead, it would be irresponsible to use this space to fantasize about how new tech will be used if the infrastructure and audience doesn’t realistically exist yet.
Our report explores the reemergence of travel in 2023, debunking its new frontier and uncovering the motivations driving the wanderlusting traveler who seeks joy in longer stays and less crowded destinations as we all still continue to recover from the pandemic.
Are you familiar with the metaverse? According to a recent survey, 74% of global consumers have heard of it. But only 45% of US consumers feel confident explaining what it is. Our Metaverse Report answers burning questions about this emerging technology and more, including what the future holds and actionable steps you can take now to stay ahead of the curve.
To entice the passion for curiosity, we offer our Sparks the opportunity to embark on a new experience through our program, Discovery Trip. It allows our team members to get extra PTO and a travel stipend to take an adventure somewhere outside of their comfort zone.
