making waves

The Sparkloft team was among 70,000 attendees at Web Summit 2022, the "world's largest tech conference." From this inspiring week, we recapped six key technology trends shaping the future of business and society.

With AI already present in social media channels, it makes sense that it led to content creation for the platforms. But will this evolution continue to improve or hinder our relationship with social media content?

The last time I attended Adobe Max was in 2017, and I came out of that on such a creative high and inspired. In regards to this year, multiply that times 10. I knew going into Max this year I was going to be impressed with how Adobe would step up its game. What I didn’t anticipate was how much the words of the keynote speakers would resonate with me. I FELT SEEN.

If you’re not paying attention to BeReal right now, you’re already behind the curve. This isn't to say your brand needs to be on BeReal. As explained in an earlier blog post, the platform is not a good fit for every brand. Nevertheless, every brand that wants to remain relevant on social media needs to take BeReal seriously.

BeReal is the hottest new social media app that positions itself as the opposite of Tiktok and Instagram. And whenever a challenger app takes off, we commonly get two very natural questions from our clients: "Is this going to replace Instagram?" and "Should our brand be on BeReal?".

With kids back to school, football on TV, and less than two months until Thanksgiving, how will the summer travel boom (and bust) influence fall tourism patterns? Find out our 2022 fall traveler predictions and what it means for destination marketing.

Enthusiasm for travel has risen simultaneously with the rise of remote work. As a result, adding a few extra vacation days to work from a travel destination will become more of the norm, flipping the script on "life-work" balance. Find out more about the Bleisure Pursuit mindset and what it means for destination marketing.

A new world of travel has emerged. As we predicted in our Spring Traveler Mindset Report, travelers aren't only planning trips to new destinations but also prioritizing their passions or hobbies for their next excursion. Learn the three ways this trend prediction is ringing true and how to market travelers through their emotional drivers.