Our latest research report delves into The Future of Social, unveiling four defining themes shaping this ever-evolving landscape. In this article, we explore the first theme, "Broadcast Social," and its implications for brands in the present.
We won’t spend much time making decisive predictions about VR, the metaverse, or the next big Web3 platform. With numerous possibilities ahead, it would be irresponsible to use this space to fantasize about how new tech will be used if the infrastructure and audience doesn’t realistically exist yet.
Our report explores the reemergence of travel in 2023, debunking its new frontier and uncovering the motivations driving the wanderlusting traveler who seeks joy in longer stays and less crowded destinations as we all still continue to recover from the pandemic.
Are you familiar with the metaverse? According to a recent survey, 74% of global consumers have heard of it. But only 45% of US consumers feel confident explaining what it is. Our Metaverse Report answers burning questions about this emerging technology and more, including what the future holds and actionable steps you can take now to stay ahead of the curve.
To entice the passion for curiosity, we offer our Sparks the opportunity to embark on a new experience through our program, Discovery Trip. It allows our team members to get extra PTO and a travel stipend to take an adventure somewhere outside of their comfort zone.
The Sparkloft team was among 70,000 attendees at Web Summit 2022, the "world's largest tech conference." From this inspiring week, we recapped six key technology trends shaping the future of business and society.
With AI already present in social media channels, it makes sense that it led to content creation for the platforms. But will this evolution continue to improve or hinder our relationship with social media content?
The last time I attended Adobe Max was in 2017, and I came out of that on such a creative high and inspired. In regards to this year, multiply that times 10. I knew going into Max this year I was going to be impressed with how Adobe would step up its game. What I didn’t anticipate was how much the words of the keynote speakers would resonate with me. I FELT SEEN.
