Along with unrivaled luxury and wellness offerings, Los Cabos is a leader in environmental protection and sustainability. By actively promoting conservation-minded trips to protect the unique ecosystem and highly-varied marine life in the area, the Los Cabos Tourism Board has plenty to offer eco-conscious travelers.
For “High Values and High Value” travelers—people who travel consciously and view luxury and wellness as two sides of the same coin—Los Cabos is a perfect fit. But this highly educated audience is extremely sensitive to “greenwashing,” so the destination can’t just talk about sustainability, they have to show it.
In the early stages of conceptualizing the Wellness Champions campaign, we knew the destination would need new photo and video content. Productions historically have a high carbon footprint—props are discarded after use, the wardrobe is sourced on a budget using fast-fashion vendors, and plastic-wrapped provisions fuel the cast and crew.
In the spirit of the campaign, we were determined to put together a production that didn’t just tell the Los Cabos story, but did so while minimizing our impact on the destination and its resources.
Here’s how we did it:
A typical production like this is responsible for producing close to 20 tons of CO2 — the equivalent of one family’s usage in three years. In comparison, our production saw a 40% reduction in the average use of natural resources. In addition: