making waves

BeReal is the hottest new social media app that positions itself as the opposite of Tiktok and Instagram. And whenever a challenger app takes off, we commonly get two very natural questions from our clients: "Is this going to replace Instagram?" and "Should our brand be on BeReal?".

With kids back to school, football on TV, and less than two months until Thanksgiving, how will the summer travel boom (and bust) influence fall tourism patterns? Find out our 2022 fall traveler predictions and what it means for destination marketing.

Enthusiasm for travel has risen simultaneously with the rise of remote work. As a result, adding a few extra vacation days to work from a travel destination will become more of the norm, flipping the script on "life-work" balance. Find out more about the Bleisure Pursuit mindset and what it means for destination marketing.

A new world of travel has emerged. As we predicted in our Spring Traveler Mindset Report, travelers aren't only planning trips to new destinations but also prioritizing their passions or hobbies for their next excursion. Learn the three ways this trend prediction is ringing true and how to market travelers through their emotional drivers.

Visit Los Cabos Taps Sparkloft Media to Raise Destination Awareness Through Comprehensive Digital and Social Strategy

More than 50 million people worldwide consider themselves, “creators.” But what distinguishes someone as a creator? And if all influencers are creators, are all creators influencers?

For Immediate Release: Destinations International and Sparkloft Media Partner for Strategic Travel & Tourism Social Presence

This article presents key findings from our traveler sentiment report, "The Post-Pandemic Traveler," shared exclusively with Skift.