making waves

This article presents key findings from our traveler sentiment report, "The Post-Pandemic Traveler," shared exclusively with Skift.

For the first time, a post-pandemic life is beginning to feel within reach. This report sheds light on three new traveler mindsets and offers recommendations for how travel brands can reach audiences earlier in the dreaming phase by tapping into these new emotional drivers.

Our CEO, Martin Stoll, advises hospitality leaders to adapt social strategies for diverse audiences in the changing social media landscape, utilizing platforms like Instagram, TikTok, and Snapchat. He emphasizes the importance of varying content formats, precise targeting, and embracing social commerce for enhanced relevance, sales, and guest loyalty.