LOS CABOS, MEXICO – The Los Cabos Tourism Board, the official independent body dedicated to promoting the region’s tourism facilities and resources, announces its partnership with digital and creative agency, Sparkloft Media, to develop cutting-edge marketing campaigns to help increase the number of international visitors and economic development for the destination.
Sparkloft Media, headquartered in Portland, OR, brings a full spectrum of international travel and tourism marketing experience to this project. With a client roster featuring top destination and transportation leaders, including South African Tourism, the Atlanta Convention and Visitors Bureau, Travel Oregon, Visit Santa Barbara, Visit Peru, Delta Air Lines, Eurowings and more, the agency’s award-winning campaigns have inspired travelers to consider new locations and revisit their favorite destinations through strategic digital marketing strategies, built from deep social sentiment analytics.
“Los Cabos realizes its potential for post-pandemic success, with its world-class amenities, and wide range of tourism and service alternatives linked to its biodiversity. Our goal as its creative and digital agency is to strategically highlight these beautiful options for travelers, while distinguishing the location from other aspirational destinations,” says Martin Stoll, CEO of Sparkloft Media. “Our industry acumen and experience developing insightful, efficient and effective marketing campaigns, underscored by deep social analysis, will certainly help encourage travelers and event managers to keep Los Cabos top-of-mind.”
“Sparkloft has proven its creative concepts and award-winning campaigns provide tangible increases in visitor revenue to destinations around the world,” states Eduardo Regules, Marketing Director. “We’re pleased to dive into this partnership to reimagine Los Cabos in the eyes of both new and returning visitors.”
Leading up to, and during the pandemic, Sparkloft Media developed a number of in-depth travel and tourism marketing campaigns, led by monitoring social media sentiment and the ways consumers and businesses have adjusted communications. This level of experience has led to successful implementations of digital marketing during the COVID-19 era, resulting in positive results for destinations looking to increase awareness of their unique locations, while working to keep visitors and locals up-to-date about current safety measures.
About Sparkloft Media
As a social-first creative agency, Sparkloft Media has specialized in cutting-edge marketing solutions since its inception in 2006. With a strong focus on travel and tourism as well as economic development the agency has created award-winning concepts and content for more than 40 states and more than 15 countries worldwide. In addition Sparkloft Media also works with a wide range of clients in CPG, tech and health care. For more information, visit sparkloftmedia.com.