For the first time, a post-pandemic life is beginning to feel within reach.
The President’s State of the Union address pledged a strategy to start “living with the virus,” New York City announced it’s lifting mask mandates, and employers are calling employees back to work.
Despite a new variant brewing, record-high gas prices, and rising inflation, the world seems ready to put the pandemic in their rearview mirror. But everything we know about the traveler's mindset has changed.
Travelers are ready to go. Are you ready to reach them?
This report sheds light on three new traveler mindsets and offers recommendations for how travel brands can reach audiences earlier in the dreaming phase by tapping into these new emotional drivers.