TL;DR
Our CEO, Martin Stoll, advises hospitality leaders to adapt social strategies for diverse audiences in the ever-changing social media landscape. Platforms like Facebook are waning, while Instagram, TikTok, Snapchat, and niche platforms surge. Vary content formats for different platforms. Utilize precise targeting on Facebook and Instagram to reach specific audiences. Seize social commerce opportunities for transactions. Prepare for the future by understanding platform changes, addressing scrutiny, and leveraging first-party data. Embrace a strategic approach and explore new opportunities for enhanced relevance, sales, and guest loyalty.
