Make Trends or Die. Q2

Allison West
/
July 9, 2026
Reports

Trend reports are usually like a be-everywhere strategy: thin.

Not ours. Ours goes deep.

Welcome to our Q2 trend report: It's time to make trends or die.

2026 is the year brands stop chasing presence and start earning it through focused strategy, a specific voice, and content that actually converts.

Inside, you'll get the 4 shifts driving this:

  • Most Doesn't Mean Best: depth over distribution
  • Authentic Is a Template: specificity over aesthetics
  • Stop Marketing to Humans: algorithm fluency over audience-only thinking
  • Action Beats Awareness: conversion over consideration

Sorry, brands, the checklist isn't a strategy.

Lessgo…

For a deeper look download our report:
Download Report

Allison West is the Director of Strategy and Brand Planning at Sparkloft Media. She is a strategy specialist with 17 years of experience in marketing, advertising, and branding across industries including tourism, CPG, and retail. She has an MBA from Kellogg School of Management where she majored in Marketing and Innovation & Entrepreneurship. She is passionate about inclusive insight development and provocative strategic approaches that inspire bold creativity and connect with consumers. Alli lives in Chicago with her two labradoodles, Disco and Gypsy.

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